From the Boston Globe... reinforcing the idea that smaller colleges should not be overlooked in today's difficult environment for parents of college-bound students.
I have often pointed out in this blog that the smaller colleges are viable alternatives to the bigger, brand name schools, and that they use their money cleverly to fill their seats each year. This year, they are asserting themselves with reassuring information for families of high school senior, assuring them that they are stable, secure and not cutting back and much as some of the larger schools.
These smaller colleges rely more on their tuition fees to cover operating budgets each year, whereas the larger schools look to their endowment funds for much of their budgets. The article points out that this is a blessing this year, as endowments have been hit very hard in the recent collapse in equity values.
One of the most powerful tools that the smaller schools have is the use of the discretionary merit-based financial aid awards, as pointed out by Silvio Vazquez, vice president for enrollment at Gordon College.
I refer many folks to the site of the National Association of Independent Colleges and Universities (NAICU) to get more information on colleges and universities they may not know. It's good to see the Boston Globe point to these schools in their January 5, 2009 article, As rich rivals cut back, small colleges sell stability.